Rise worked with Tempur Sealy to identify their margin costs along with historical ad and promotion performance to generate a set of goals that work for their profitability thresholds, from product line to ASINs. This led to an approach focused on growing market share while maintaining short-term margin and profitability KPIs. Additionally, Rise generated an advertising mix plan for Tempur Sealy that focused on incremental growth.
The multi-phased approach was not only supported by historical profitability metrics, but also customer phasing data to determine Tempur Sealy's greatest opportunities for seizing market share. By evaluating the brand’s retail readiness through customer data (such as reviews), Rise and Tempur Sealy were able to establish a more competitive identity while providing a better experience for the customer.