Rise created and executed a multi-part plan to drive more qualified opportunities from search.
Tying Offline Opportunity Data to Online Leads
Rise worked with this brand to integrate their CRM data with their digital media to understand which ads and keywords were driving the most pipeline opportunities, a more qualified conversion point than leads.
Smarter Media Optimization Strategy
The evolved optimization strategy pushed spend behind many previously underinvested keywords that were driving qualified opportunities that converted at a higher rate, even if the cost per lead on those keywords was higher.
ROI-Positive Competitor Conquesting
With more competitors bidding on their branded terms, Rise overhauled this brand’s conquesting efforts with a more efficient strategy. Rise built custom landing pages and ad copy to specifically support bidding on competitors’ branded terms.