Digital Media > Email Marketing Management Services

Email Marketing Management Services

    Email Marketing Management Services

    As a data-driven company, we’re able to help brands in all phases of their email marketing programs, from strategy development and creative design to platform selection, deployment, and measurement. We work to fully understand a client’s business goals, interpret those goals, and recommend how to incorporate email into a marketing strategy to create the optimal customer experience.

    Strategy Development
    Our data-driven approach extends to segmentation and content strategy, messaging frequency, and email cadence. We work with our clients to align their email campaigns to customer personas and business goals and develop a roadmap of activities designed to drive results. By leveraging customer data, we help brands create the most robust customer profiles possible and enable them to constantly get smarter about consumer behaviors to improve their campaigns.

    Additionally, our team develops nurture campaigns that focus on customers’ individual experiences, rather than simply where they fall in the sales funnel. We can then use this information across other marketing channels to maximize return on paid media investments and create a seamless experience throughout a customer’s entire journey.

    Creative Strategy
    We develop content and creative that will best resonate with a brand’s specific audience and drive results – whether the goal is transactions, engagement, or other KPIs.

    Leveraging our proprietary machine learning platform, Connex Personalization, we are able to optimize product, message, and content recommendations. This may include using purchase history and browsing trends to suggest additional products or showing articles and web pages based on customer interests.

    Email Platform Selection and Implementation
    Using a quantified framework, we are able to perform a platform-agnostic assessment and provide platform recommendations based on our clients’ business goals and email program maturity. Once we’ve identified the best platform for a client’s specific needs, we design a solution for platform implementation. Our process provides for seamless integration with existing technology (such as customer relationship management platforms, web analytics tools, and more) to assess relevant content and define events that would trigger emails optimized to the right customers.

    Campaign Execution, Measurement, and Optimization
    Our team of email experts is fluent in a variety of email services platforms and can build and execute campaigns against a strategic roadmap. When taking on program execution, we first do a full audit of a brand’s existing email program. These findings influence process optimizations for building emails, determining audience segments and content, and reporting campaign and segment performance to ensure our client is set up for success from a strategic and tactical standpoint.

    Following a program’s launch, we leverage a solid framework across the entire customer journey to measure its performance. This feedback loop enables us to continually adjust and optimize content and strategy to increase conversions and meet our client’s goals.

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